A brief synopsis of the book
This way I can update you on all things Built to Suck, including DeathWatch companies and latest thinking...
A highlight publicist reel
"I enjoyed this book. It has a punchy quality and is hard to put down. In Built to Suck, Jaffe prescribes the four best pills to prolong the life of your company.”
"Corporations suck, but commerce doesn’t have to. Other than scrapping business altogether and starting the economy all over again so that it serves real people, this is the best map to taking your company from here to there."
“The Entrepreneurial Revolution is real. Joseph offers up a clear and accurate assessment of the current landscape and where its heading. There is a new world order and it’s being run by startups!”
"Jaffe may feel at first like the High Sparrow of Paranoia. He is in fact Andy Grove 2.0 - a master provocateur on steroids. Strip away the raw and uncomfortable, and his core survival message is more painfully relevant than ever."
"With his inimitable style, Joe paints a dire picture for large companies…but then counters with a simple, pragmatic “four-pillar” antidote. I suggest you read on, and get to work on building your business on Joe’s four pillars."
"Joseph Jaffe has done it again. This time, he’s brilliantly demonstrated how companies' ages are just like people. Corporations must stay young, fit and agile – or face the outcomes of company weight gains, vision problems, hearing difficulties, flab, dementia and an early death. Jaffe keeps us focused on growth, vibrancy and relevancy – the ingredients for long term riches and rewards – and a happy life. Thank you, Joe, for this fascinating perspective."